Cole Pro Media is a trailblazing social media manager that has worked with dozens of cities, sheriffs’ offices and police departments throughout California since 2013. With extensive experience as on-camera journalists and social media mavens, we offer a variety of services that can be catered to the specific needs of your office, budget and overall situation.

MANAGE YOUR CONTENT

You are the experts of the information that comes out of your office. Whether it’s an ordinary day or crisis situation, you give us the facts, and we will help you:

  • Phrase your important information and updates in a clear and concise manner that is tailor-made for social media
  • Consult on posting schedule and frequency (in terms of time of day, updates on developing situations, etc.)
  • Plan a long-term social calendar so that your content never grows stale
  • Work with you to develop concepts for regular features (staff member of the month, upcoming events, etc.) and on-going messaging

CREATE CONTENT FOR YOU

Everyone and everything has the potential to be a social media story. The key is to communicate your stories in a way that captures people’s attention quickly and gives them the actionable details that they need. We can help create content including:

  • Posts for Facebook, Twitter, Instagram and other social platforms as needed
  • Social media presentations that can be shared with staff, other agencies and/or your broader community
  • Fully-produced videos for your website and social pages. Our video production capabilities include script development, shooting, editing, and voice-over.

TRAIN YOUR STAFF

The most critical aspect of having an active, engaged social presence is ensuring that your platforms are consistent sources of timely, relevant news and information. Cole Pro Media can train your staff to assemble stories in a simple, convenient, online-appropriate way. Trainings can include:

  • Social post construction and formatting
  • Crisis communications, mainly how to address sensitive subjects with grace and transparency.
  • Proper techniques to work effectively with reporters and the best practices during a crisis situation.

CRISIS COMMUNICATIONS

We take great pride in our ability to help clients communicate effectively and quickly during even the most trying of circumstances.

As law enforcement, your day-to-day activities involve high profile individuals, public entities, the loss of property, injury, and even life and death. While we never advocate spin in any form, we are huge proponents of positioning the facts in a way that is most clear and beneficial to everyone involved including victims, suspects, the community at large, and your department.

We understand that what is ordinary for law enforcement may have enormous impact on individuals, families and communities – this nuanced understanding must be reflected in online communications. We also understand what reporters and news agencies are looking for when covering stories of public interest that also have salacious implications. Working with Cole Pro Media provides you with a seasoned media professional who can help you navigate the most sensitive of subjects so that the facts are heard. Our years of experience in working in these situations – both on behalf of law enforcement and in front of the camera – give us unique insight into these matters.

Testimonials

When time is of the essence, Cole Pro Media consultants get back to you quickly. When the media is knocking on your door, and the community is looking for answers, Cole Pro Media will walk you through step by step how to best handle a high-pressured situation.
Sheriff Tom Ferrara, Solano County Sheriff’s Office